Feel the crunch in every bite! MyCubies® is Rijk Zwaan’s brand of mini snack cucumbers that will be showcased at Fruit Logistica 2026. They are extra crunchy thanks to their higher dry matter content compared to long cucumbers. With their amazing flavour and texture, MyCubies offer an appealing fresh, healthy and delicious snack.

As a global fruit and vegetable breeding company, Rijk Zwaan supports the #FightforFresh initiative launched by the International Fresh Produce Association (IFPA) – not only with innovative varieties, but also with research and communication related to health and nutrition. In fact, health & nutrition is one of the company’s three themes at Fruit Logistica 2026. “By understanding and communicating the health impact of food properties, we can build a strong, solid message that stands out above the noise,” says Ana Molina Jiménez, Nutritionist at Rijk Zwaan.

Blue Leaf™ in cucumbers is not just one visual trait or a plant type. It is a set of traits that we are continuously further improving. Thanks to the resilience and robustness of the varieties, growers can depend on a secure harvest. Meanwhile, retailers benefit from a consistent and reliable supply. Javier López Rodríguez, Crop Co-ordinator Cucumber at Rijk Zwaan, explains how this innovation is driving sustainability, which is one of Rijk Zwaan’s key themes at Fruit Logistica 2026.

‘Wow, that tastes nice and fresh!’… Try Rijk Zwaan’s new, crunchy snack tomato Calchetto RZ and experience how crunchiness makes you feel. It’s one of the many traits we pay attention to when selecting snack vegetable varieties. Test our crunchy champions at Fruit Logistica 2026, along with other favourites for both the conventional market and the organic segment.

“Very promising step towards solving a chainwide problem”

The currant-lettuce aphid doesn’t only cause problems for growers of iceberg lettuce, but also for retailers and processing companies. In this interview with Jantine Heemskerk, managing director of Heemskerk fresh & easy, she describes Rijk Zwaan’s Nr:0,1-resistant varieties – Happinas RZ and Friendlinas RZ – as “a significant and promising step” towards a sustainable solution for this problem.

Crunshella® is the new name for Rijk Zwaan’s sweet, crunchy mini Snack Lettuce, which has amassed countless fans in Europe in recent years. The launch of the brand at Fruit Logistica 2026 is a major step towards the ultimate goal: year-round on-shelf availability. Rijk Zwaan and Spanish growers’ cooperatives are inviting retailers and lettuce growers from Northern Europe to join them in promoting Crunshella.

Downy mildew and climate change – these are just two of the challenges facing spinach growers worldwide. As a market leader in spinach varieties, Rijk Zwaan feels it has a responsibility to offer growers solutions in all segments. Wim in ’t Groen, Crop Coordinator Spinach, is confident that the fruit and vegetable breeding company will succeed in this. “Our past performance has proven that customers can count on us.”

Rijk Zwaan is excited to kick off the year at Fruit Logistica Berlin, the world’s leading trade fair for fresh produce and innovation. As a breeding company at the start of the food chain, we do more than supply seeds: we work closely with growers, processors and retailers to ensure a reliable, year-round supply of fresh fruits and vegetables. From 4-6 February, you’ll find us in Hall 1.2, Stand D-13. Come and see how we turn business relationships into partnerships.

Rijk Zwaan will participate in Food Africa 2025, taking place from 9–12 December at the Egypt International Exhibition Centre in Cairo. Attendees are invited to discover how our innovative vegetable seeds deliver quality, flavour and freshness. Care turns customers into partners.