Join us at Fruit Logistica 2026
Where care turns clients into partners. Visit our team from 4-6 February in Hall 1.2 D-13
We are excited to kick off the year at Fruit Logistica Berlin, the leading global trade fair for fresh produce and innovation. Join us as we showcase how Rijk Zwaan is shaping the future of fresh produce through our key themes: sustainability, crunchy, and health and nutrition. Let’s grow a better future together. See you in Berlin!
Innovation driving Sustainability
We’re tackling today’s challenges with tomorrow’s solutions. From Nasonovia Defense lettuce varieties that help growers combat aphids sustainably, to Blue Leaf for healthier plants and abundant harvests, we’re committed to resilience and innovation. As hydroponic systems gain ground, we’re showcasing pioneering examples from the USA proving that technology and sustainability go hand in hand. Innovation driving
Celebrating Crunchy
Come for the taste, stay for the crunch! The launch of Crunshella, our newly rebranded snack lettuce, will take place at Fruit Logistica in partnership with our Spanish colleagues. We’ll also showcase MyCubies snack cucumbers with extra crunch, alongside snacking and mini plum tomato Calchetto, that scores highly on crunch factor. Don’t miss our award-winning star of the show: Tatayoyo, the ultimate crunchy snack pepper. Celebrating
Focus on Health & Nutrition
At Rijk Zwaan, we believe vegetables are the foundation of a healthy lifestyle. That’s why we’re working with nutrition experts to strengthen the story behind fresh produce and inspire better choices. Our VeggiesFirst research focuses on three key pillars of nutrition and supports the global #FightForFresh movement. And we’re proud to highlight varieties that deliver more than great taste, they are also a natural source of vitamins. Focus on
Rijk Zwaan Retail Centre
Our Retail Centre is the place where innovation in the fresh produce sector truly comes to life. Here, we showcase how we anticipate market trends and respond to consumer preferences. Explore our award-winning products and gain valuable insights designed to help growers and retailers succeed together. Rijk Zwaan