Solutions for Consumers
As a breeding company, we are constantly searching for unique characteristics that make vegetables tastier, more attractive and easier to enjoy. But our ambition goes far beyond that. With strong brands and inspiring concepts, we want to make vegetables the natural and convenient choice – anytime, anywhere people eat. By working closely with our partners, we support them in successfully bringing healthy and appealing vegetable products to market. In this way, we are fully committed to putting vegetables first.
Consumer Brands
Branding plays a crucial role in our mission to stimulate vegetable consumption. We collaborate with our partners to brand and market our most special/unique vegetable concepts, aiming to build awareness, educate, promote, and inspire consumers to buy and enjoy these tasty veggies!
Tatayoyo®
Meet Tatayoyo®, our award-winning, big ready to eat, snack-size pepper, bursting with flavours. Get surprised and explore the unknown.
Sweet Palermo®
Sweet Palermo® is sweeter than other peppers and is tremendously versatile.
Crunshella™
Crunshella™ is Rijk Zwaan’s snack lettuce with naturally spoon shaped leaves and the strength to support both hot and cold toppings.
Salanova®
The lettuce that revolutionized the contents of salad bags, transforming them from shredded pieces into fresh, appealing, colourful, crisp whole leaves with a small cut surface.
SN!BS™
Healthy snack vegetables that inspires growers and retailers to innovate within this category.
MyCubies®
The extraordinary flavour and texture makes MyCubies® an attractive and healthy snack that will impress anyone. Embrace a natural, enjoyable approach to snacking.
Veggies First
Veggies First is a global movement that encourages healthier habits and helps make veggies more accessible, and enjoyable for everyone. Inspirational concepts
Versatility - Fruits and vegetables come in many different shapes, colours, and have various textures and flavours. As a result, there are various ways to prepare and consume them. These concepts contribute to the inspiration on how to pack, position, and promote them.
Crystal™
Crystal™ is a new lettuce, known for its sweet flavour, crunchiness, high leaf count and robust appearance.
Crunchy Lettuce
The best of Iceberg and Cos, combined into a single lettuce type.
Salatrio
Attractive lettuce bouquet with three different lettuce varieties.
Pallada
Meet Pallada, our Italian round aubergine
Greentense™
Greentense™ beans surprise with their dark-green colour, rich flavour and easy preparation.
Tailored Solutions
Consumers primarily choose vegetables based on their appearance, making a clear and attractive presentation crucial. Our commitment to high-quality standards sets us apart. Additionally, we provide unique characteristics, such as tomatoes with an intensely red colour on the inside or lettuce that stays fresh after cutting.